3 Business Lessons from NIKE Breaking2: 2) Marketing & Communication
STREAM: Nike's Breaking2 sub-two-hour marathon attempt - Canadian Running Magazine
Athletes wear custom-engineered Nike trainers in attempt to break two-hour marathon barrier
Nike's #Breaking2: Even in a rigged race, Eliud Kipchoge couldn't run the sub-two hour marathon
Eliud Kipchoge runs fastest ever marathon but doesn't break world record during Nike Breaking2 race | The Independent | The Independent
Nike's two-hour marathon project reveals technological inequities in sport | Roger Pielke Jr | The Guardian
Breaking2. Nike.com
Breaking2. Nike.com
Best Social Media Reactions to Nike's Sub-2 Run | Runner's World
Watch the Epic Quest to Run a Marathon in Less Than 2 Hours
What Nike's Breaking2 marathon event tells as about human performance.
Breaking2. Nike CA
Nike's sub-two-hour marathon shoe doesn't look the way you think it should - Canadian Running Magazine
Nike: Breaking2 | Wieden+Kennedy
Eliud Kipchoge Becomes First Person to Run Sub 2-Hour Marathon in Nike's Next% | Complex
A leap into the future? The race for a sub-two-hour marathon | CNN
Why Nike's #Breaking2 Marathon Attempt Wasn't About Selling a Sneaker | GQ
To Break the 2-Hour Marathon, Runners Will Have to Change the Way They Fuel
Nike Breaking2 2-Hour Marathon Livestream | Hypebeast
Nike Marathon Stunt Fails to Break Two-Hour Barrier - WSJ
The Epic Untold Story of Nike's Two Hour Marathon Attempt | WIRED
Breaking2. Nike.com
We Now Have the Lab Data on Nike's Breaking2 Runners
When Targeted Marketing Pushes the Boundaries : Nike's "Breaking2" Campaign
National Geographic partners with Nike to create 'Breaking2' documentary | The Drum
